The Problem

Following a period of transition, Atelier 11 required a new brand identity that reflected its evolution and future direction.

Previously operating under a different name, the studio needed to establish a distinct presence that honoured its creative foundations while signalling a new chapter. The challenge was to create an identity that felt cinematic and contemporary, yet structured enough to support multi platform storytelling across film, animation and gaming.

The Resolution

A complete rebrand was developed to reposition Atelier 11 with clarity and confidence.

The new identity introduced a refined typographic system and a considered visual language designed to balance creative expression with professionalism. The brand direction emphasised structure and depth, reflecting the studio’s cross media storytelling approach.

Comprehensive brand guidelines were created to formalise usage across digital and promotional materials, ensuring consistency as the studio expands its presence.

The website was redesigned to act as a central narrative platform. Layout, hierarchy and visual pacing were carefully structured to showcase projects while maintaining clarity and cohesion.

The result is a modern and scalable identity that supports Atelier 11’s next phase of growth while reinforcing its creative credibility.